Carl Jung MD
"Everything that irritates us about others can lead us to an understanding of ourselves."
Influence on SDC Framework Focus
Carl Jung’s work reminds us that what lies beneath the surface often drives how we think, feel, and choose. His exploration of the unconscious, archetypes, and a person’s process of “individuation” aligns with the Self-Directed Change® approach, which helps people notice internal patterns, manage their states, and make grounded, values-based decisions.
In SDC, we draw from Jung’s insight that integration—not perfection—is the path to growth. By recognizing unconscious motivators with curiosity and compassion, and by turning towards what we’d rather avoid, we can develop a deeper sense of self-trust. Jung’s approach invites respectful interest in dreams, triggers, and internal conflicts—not to fix them, but to learn from them.
For those guiding others through change, Jung offers a steady reminder: walk beside them with curiosity and clarity (in SDC: using their map in their territory). Growth happens when we integrate what’s missing, has been under- or over-developed, or has simply been left out.
For an even closer look, add “Modern Man in Search of a Soul” to your library today. Find it here in the ChangeWorks Bookstore.

Key Contributions and Concepts
Carl Jung was a pioneering psychoanalyst. His theories on the collective unconscious and psychological complexes have significantly influenced personality theory and psychotherapy.
Analytical Psychology
Carl Jung developed analytical psychology as both an expansion of and a departure from Freudian psychoanalysis. While Freud focused heavily on early childhood and repressed desires, Jung took a broader view—drawing from clinical experience, philosophy, and mythology. He proposed that the psyche is made up of three parts: the conscious ego, the personal unconscious, and the collective unconscious.
The conscious ego is the part of the mind we’re most familiar with our sense of identity, daily awareness, and ability to make choices. The personal unconscious holds memories, feelings, and experiences that have been forgotten or pushed aside, but still influence how we think and act. Beyond that lies the collective unconscious, which includes shared patterns and images, called archetypes, that show up across time and cultures and shape how people respond to life.
Jung’s work gradually shifted focus from treating symptoms to supporting personal growth and meaning-making. Early in his career, he worked with colleagues in the Zurich school, including Eugen Bleuler and Franz Riklin. After breaking with Freud, he developed his own theories more fully, introducing the concept of individuation, which is the process of becoming more whole by integrating unconscious parts of the self into conscious awareness.
This process plays out in Jungian therapy through exploration of symbols, dreams, and personal stories. Common techniques include dream analysis, active imagination, and working with archetypes like the shadow (disowned traits), anima/animus (inner feminine/masculine), and persona (the social mask). The aim isn’t perfection but greater self-awareness and balance—helping individuals relate to themselves and others with more honesty and ease.
Archetypes: like the hero, caregiver, rebel, or wise elder—are recurring characters or patterns that help people understand and navigate life experiences. Jung noticed these archetypes not only in dreams but in myths, religions, and art across cultures. Recognizing them can reveal underlying dynamics at play in a person’s relationships, decisions, or emotional struggles.
Individuation: The individuation process involves facing and integrating opposing parts of oneself: rational and emotional, conscious and unconscious. Rather than rejecting what’s unfamiliar or uncomfortable, the goal is to include it in a fuller, more honest picture of the self. This often includes confronting the shadow or learning from previously overlooked aspects of the personality.
Dream analysis: Analyzing dreams is central in Jungian work. Dreams are viewed as messages from the unconscious, which sometimes offer clarity, other times surfacing tension or hidden desires. Jung believed that dreams are compensatory: they reveal what conscious life is leaving out. By working with dream symbols and recurring themes, clients can uncover deeper insights and move toward better self-understanding.
Psychological complexes: Jung also introduced the idea of psychological complexes—clusters of memories, emotions, and beliefs formed around a specific theme (such as rejection, power, or approval). These often operate beneath conscious awareness but influence how people respond to situations or relationships. Recognizing and understanding these complexes can help reduce their impact and support more thoughtful, grounded responses.
Although Jung’s ideas have been widely influential, some critics argue that his concepts—especially archetypes and the collective unconscious—are too difficult to measure or test. Still, many find his approach valuable, especially those interested in personal growth, inner patterns, and symbolic ways of understanding life experience. Jungian work invites clients into a deeper kind of self-reflection—one that honors both the visible and hidden parts of who they are.
Biography
Carl Gustav Jung was born on July 26, 1875, in Kesswil, Switzerland. His father, Paul Achilles Jung, was a pastor in the Swiss Reformed Church, and his mother, Emilie Preiswerk, came from a family with a long line of clergy. Jung’s early years were shaped by a strong sense of solitude and a vivid inner world—experiences he later saw as important to his development as a psychologist.
Although Jung was originally expected to enter the ministry, he became deeply interested in philosophy and the natural sciences. This led him to study medicine at the University of Basel from 1895 to 1900. He went on to complete his medical degree at the University of Zurich in 1902.
Jung began his career at the Burghölzli psychiatric hospital in Zurich, where he worked under Eugen Bleuler, a leading figure in early psychiatry. During this time, Jung encountered the work of Sigmund Freud and was strongly influenced by Freud’s ideas about the unconscious. Their professional relationship grew quickly, but as Jung developed his own views—particularly around the concepts of the collective unconscious and archetypes—the two eventually parted ways.
In 1903, Jung married Emma Rauschenbach. They had five children, and Emma remained a close intellectual partner throughout his life. Over time, Jung established his own school of thought, which became known as analytical psychology. He founded the C.G. Jung Institute in Zurich and wrote extensively on topics ranging from psychology and religion to dreams, myths, and the nature of the self.
Jung died on June 6, 1961, in Küsnacht, Switzerland. His work continues to influence psychology, especially in areas related to depth therapy, personality theory, and symbolic thinking. His ideas—such as archetypes, the collective unconscious, and individuation—have shaped not only clinical practice but also fields like literature, philosophy, and anthropology.
Modern tools like the Myers-Briggs Type Indicator are rooted in Jung’s personality theory, and many contemporary therapeutic approaches continue to draw from his emphasis on personal meaning, growth, and self-awareness. Today, the C.G. Jung Institute remains active in training practitioners and promoting his legacy in the field of depth psychology.
Book Store
Psychological Types (1921; Routledge)
- This work introduces Jung's theory of psychological types, including introversion and extroversion, which has influenced personality assessments like the Myers-Briggs Type Indicator.
Modern Man in Search of a Soul (1933; Harcourt, Brace and Company)Â
- A collection of lectures that explore the spiritual dimensions of human psychology and the role of psychotherapy in modern life.
Psychology and Alchemy (1944; Routledge)
- Explores the symbolic language of alchemy and its parallels with psychological processes, particularly individuation.
Man and His Symbols (1964; Dell Publishing)Â
- Co-authored with Marie-Louise von Franz, Joseph L. Henderson, Jolande Jacobi, and Aniela Jaffé, this book provides insights into the symbolic language of dreams and myths.
Memories, Dreams, Reflections (1963; Vintage Books)Â
- Jung's autobiography, which offers a personal perspective on his life and work.
The Archetypes and the Collective Unconscious (1959; Routledge)Â
- A comprehensive exploration of Jung's theory of archetypes and the collective unconscious.
The Practice of Psychotherapy (1953; Routledge)Â
- A collection of essays on Jungian psychotherapy, emphasizing the integration of the unconscious and conscious mind.
A Primer of Jungian Psychology (1999; Meridian)
- A clear and accessible introduction to Jung’s core concepts, an excellent starting point for those new to Jung’s work or integrating his insights into coaching and change practices.